For many young entrepreneurs, opening a salon is a dream. One of the biggest challenges is learning how to attract new clients and keep your calendar full all year round.
Many beauticians and hair stylists have a loyal following of customers that will continue to follow them to new salons. Yet, these loyal clients aren’t always going to be there to make sure your calendar is full every month.
We’re here to help you find innovative techniques and ways to grow your clientele and stay busy.
Be sure to keep reading for our guide on how to attract new clients to your salon.
Update Your Social Media
When you’re looking for a new restaurant in your area to try, what is the first place you go to look? Chances are, you will check out social media to see what is good. It is the same when people are looking for a new salon to try.
That means you need to make sure you keep up to date with your online business marketing. Be sure that all your social media profiles are current, and you’re engaging with customers by posting photos, videos, and more.
Offer New Services
When you’re trying to attract new customers to your salon, one thing you can do is offer new salon services. Be sure to stay on top of trends and find unique services that a typical salon wouldn’t offer to their clients.
For example, one of the biggest trends right now is eyelash services. Lash extensions are very popular, and it is easy for you to keep your salon fully stocked with lash extension supplies.
New customers might come in to get their eyelashes done and fall in love with your salon and business practices. From there, they could decide to book a hair appointment or any other salon services you offer.
Request Referrals From Current Clients
Did you know that word-of-mouth advertising is one of the best ways for salons to grow their customer base? You’ll find that your current clients might already be recommending you to their friends and family if they like what you do.
Another way to help gain new clients from word-of-mouth advertising is by offering an incentive. Let your current clients know that if they recommend your salon to a new customer, they could receive a percentage off, free product, or any other type of encouragement.
By doing this, you will help to influence more salon clients to recommend your salon. You’ll see that your community will start growing like a family when the referrals start coming in.
Attracting New Clients to Your Salon
One of the biggest challenges you will face as a business owner is the need to constantly be looking for new clients. Be sure to use our tips and tricks to help you find new clients for your salon and keep your calendar filled with things to do all year round.
If you’re looking to stay up to date on the latest beauty, health, and lifestyle trends, we have you covered! Make sure you keep scrolling our page for more helpful posts just like this one.