Whether you use TikTok or not, you can’t avoid it this year because of its minute-long films. TikTok survived despite the threat of being banned in the U.S. early this year, and it currently has over 100 million users in the country alone. Despite being predominantly associated with teenagers, it has already had a significant influence on the fashion business. Designers, models, and other talent are even being found through the inventive TikTok videos they upload. Trendsetters like Bella Hadid are now posting on TikTok, brands like Louis Vuitton and Saint Laurent are live-streaming their fashion shows there, and many more brands are doing the same.

TikTok served us a platform for self-expression when we were all cooped up at home; it allowed us to participate in dancing contests, work on our transitions, and showcase our own styles.On TikTok, fashion is real and encompasses more than just clothes; it also includes artistic expression. TikTok is a happy place, and it’s offering the fashion industry a brand-new platform to display their creativity and individuality. Here are the most significant ways TikTok altered the fashion landscape this year.

Fashion week is being dominated by TikTok

When Noen Eubanks was named the face of Celine in 2019, TikTok stars started to slowly enter the fashion industry. Then in February, Prada’s front row was occupied by Charli D’Amelio, who has an astounding 103 million app followers. It was similar to when YouTubers and bloggers first made appearances during fashion week in 2009. There will undoubtedly be more TikTok stars at events in the upcoming years. Brands including Prada, Louis Vuitton, and Saint Laurent have started live-streaming their presentations on the app in the meantime. These livestreams in September reportedly received over 3 million views, according to TikTok.

TikTok is increasingly used to find models

One of the top modeling agencies in the world, IMG Models, is increasingly using the app to find new talent. Wisdom Kaye and Kennedy Jardine, who both entered the world of modeling through TikTok, have already been signed.

According to Jeni Rose, senior vice president of IMG, “TikTok has been a terrific venue for us in uncovering the next generation of IMG stars.” The content is largely uncensored or unedited, in contrast to other social networking sites. This, along with a format that is primarily video-based, enables us to quickly learn about someone’s personality, social interactions, and interests and beliefs in a matter of seconds.

On TikTok, designers document their creative process

People in the fashion industry are starting to display their personality. People are really interested in learning more about fashion and the fashion business overall.

Designers like Olivier Rousteing of Balmain and Simon Porte Jacquemus of Prada have joined the movement. The brands who accept and participate in TikTok trends are the most wise. For instance, Gucci took part in the #GucciModelChallenge by sharing messages from authors. Additionally, JW Anderson published a guide on how to make Harry Styles’ patchwork cardigan at home, which quickly gained popularity on the app.

Fashion companies are emerging on TikTok

TikTok is becoming a hub for new enterprises, not merely a platform for content. Particularly on TikTok, sustainable fashion firms have been growing in popularity. With a combined 8 billion views on the hashtags #upcycling and #vintage, it is clear that Gen Z is fully fixated on thrifting or reusing apparel. Repurposed or upcycled clothing businesses are growing in popularity as a result.

It helped the business attract fresh content producers, sneakerheads, resellers- 

TikTok undoubtedly had a significant impact on this, particularly during the shutdown. Many fashion lovers, such as, have encouraged many individuals to get interested in sneakers. However, others who are less knowledgeable about how to get hyped pairs for retail price naturally feel that paying resale is the only way ahead; as a result, they choose replicas since they are a less expensive option, which many TikTok users have recently been advocating. It has encouraged more individuals to make an effort to understand more about the culture.

People may use social media to find shoes they truly want to wear, such as the Air Jordan 1 which are extremely hard-to-find. Most of them are quite scarce, but there is also a large fan following and a large reseller base that meet a relatively modest supply. As a result, there may be too many pairs released at once. As a result, TikTok has improved the scene since it would get monotonous if the community didn’t grow. The shoe business will continue to expand because no industry is designed to remain static.

TikTok producers are dictating fashion trends

Were you surprised by the unexpected resurgence of Y2K style this year? You may thank TikTok in part for it. Users of the app developed a total obsession with 2000s style this year. According to TikTok, the hashtag #Y2KFashion has received over 58 million views thus far. As a result, the mainstream fashion industry was affected. Companies like Von Dutch and Juicy Couture, which provided tracksuits to celebrities in the early 2000s, even came back to life in response to consumer demand.

Sure, there may be other elements at play here—top models and runways both paid tribute to the 2000s this year—but the fashion world pays attention when a trend starts on TikTok. Do you still have the strawberry dress that became popular earlier this year and everyone wanted to get it? Wearers of TikTok were important in its growth.



The Style Of Lady blog is a great resource for women who are interested in fashion and beauty. You'll find plenty of information on the latest trends in clothing, hairstyles, and makeup, as well as tips on how to dress for specific occasions. Whether you're looking for everyday inspiration or party-ready ideas, this is the place to start!