Hair removal or depilation is one of the most popular aesthetic and beauty treatments both men and women are getting right now. This means that more and more people are becoming more conscious about their looks, which are often affected by unwanted facial hair.
Moreover, people with too much hair on their legs, arms, and underarms are usually limited with their choice of outfits. They feel the need to cover these parts and for women, wearing skirts, dresses, sleeveless, and short-sleeved tops is never an option.
Among the different epilation treatments, permanent hair removal procedures are the most sought after by clients.
XEO, Primelase, Elysion Pro, and Cutera laser machines are some of the latest technologies that have been proven effective in removing unwanted body hair permanently.
Introducing a Permanent Removal Treatment in Your Spa
Since permanent hair removal procedures are quite popular and can attract a large client base, offering this treatment in your spa can be a smart business move.
Choosing the right technology, though, is crucial, to get the most out of this aesthetic treatment.
If you want to offer this procedure and make sure you will get the most from your investment, consider these tips for choosing the right permanent hair removal technology for your spa:
1. Study your target market.
The first step you have to take when investing in new technology for your spa is to look into your target clients.
When you know your particular client demographic, you will be able to determine what machine can provide the treatment that they need or find most appealing.
Most younger clients are drawn to laser hair removal. On the other hand, more mature customers may lean toward IPL photofacial and fractional laser procedures that can also reduce wrinkles and rejuvenate the skin.
The skin type of your target market is also a vital factor since some machines are less effective in removing the body hair of people with darker skin types.
Once you have a clear idea of who your target market is, you can narrow down your options better.
2. Think about your spa’s goals and needs.
Since your spa already offers other treatments and services, you can get more from your new investment by making sure the equipment ties in with your other offerings.
To ensure you get a hair removal machine that will be an asset for your spa, ask the following questions:
- Do you want a machine only for hair removal or one that provides other treatments?
- Do you want to get the latest equipment or start with a lower or older machine?
- Where will you set up the device and how much space do you have available for it?
- Will you hire new staff to handle the equipment or are you leaning towards training one or two of your current ones?
Ask these questions and other ones you may have as you look at your options and you will be able to create a list of the best machines that you can consider for your spa.
3. Check the manufacturer and product’s reliability.
When investing in new technology for your business, the last thing you want to happen is to own one that constantly breaks down that you can’t use for long.
To avoid this problem that will cause you a lot of stress and affect your bottom line, before buying a particular machine, make sure that the manufacturer has a good reputation in the industry.
Do some research to find out how widely the hair removal equipment is used locally and internationally. Also, read about the manufacturer and suppliers so that you know how much support you can get when you start using their machine.
Aside from reading online reviews, reach out to other spa and wellness center owners that you are on good terms with and find out what brand and machine they use. Take note of their recommendations in your choices.
4. Get details about the support services you will receive.
Anyone who will operate a permanent hair removal machine needs to undergo detailed training to ensure they will handle this process correctly and safely.
And even if your staff has been properly trained, they won’t be able to repair or deal with all problems they may encounter with the equipment.
Because of these reasons, you need to get a good idea about the support services you can get as soon as you have the machine and while using it.
When speaking with the sales or customer service staff, get as many details as you can about the following:
- The scope of equipment maintenance and repairs manufacturer or supplier offers
- Product training, how comprehensive it is, and if it comes with a certificate
- The turnaround time for service calls
- The scope of the warranty
- The possible options for upgrading the equipment in the future
5. Request a demo.
One of the best things you can do to ensure you will invest in the right hair removal equipment for your spa is to request a product demo.
Reputable manufacturers and suppliers of this technology would not hesitate to provide potential buyers a demo.
During the demo, ask the following questions:
- What treatments does the machine perform?
- Does the equipment need to warm up, or can it be used immediately?
- Is the equipment heavy and hard to operate?
- Are the controls user-friendly?
When shopping for a new aesthetic machine, always ask about the options that are available for trying it out before purchasing it.
6. Consider your budget and payment options.
Laser hair removal equipment requires a substantial amount of outlay. Although you may be interested in purchasing one for your spa, it does not mean that you have to break the bank to get one.
Setting a budget for this investment can help you narrow down your search and, at the same time, prevent you from wasting time researching equipment that you can’t afford.
While studying your options, check what payment methods are available as well. If you have enough money or can get a loan, paying in cash can help you save money in the long run.
Another option you can consider when buying this equipment is through financing. As long as you choose the right bank or provider, you will be able to pay a monthly fee that you can afford.
A permanent hair removal machine can boost your spa’s bottom line and ensure you are at par with your competition.
Follow these tips for investing in one and you can be sure you will have a valuable addition to your aesthetic services and treatments, ones that clients who want to look and feel better before a trip won’t hesitate to get.