If you open Instagram these days, you will see many fashion brands, whether big or small, with online videos. Some brands start with passion, and then it becomes so hot among the audiences that they post videos regularly to showcase their items. Now, it has become a good marketing strategy to promote fashion brands through video.
Brands that make unique videos with personal touch catch the attention of the viewers. The Instagram reel is the best place to connect with the audience. Within 30 seconds, you can create a fantastic video with online video editor and post it online with a trending song in the background. The number of views you get indeed turns the viewers into potential customers.
Understand The Real Purpose of Making Videos
The main purpose of making videos is to increase the conversion to your website, product Facebook Page, click on email for queries, promote through Instagram and Facebook advertising. It even helps in the increment of AOV through different channels. Making videos help you get many new customers. You can choose any video platform and thereby increase the sales graph.
What Specific Things You Have to Keep in Mind While Making Videos
- Decide whether you want to create a fun or informative video.
- Make sure you decide whether you want to show the final product or the manufacturing process of the fashion item.
- Write a good script for narrative or textual video. In the textual video, you have to focus on impactful words that catch the viewers’ views.
- Decide your props or background of the video to make the video stand out.
- The video background and prop should look clean and not clumsy.
- Choose accessories like a ring light, camera, phone camera, and natural lighting.
- The camera shots are essential to capture the best angles of the fashion items.
- Take all the raw footage and start editing to create videos online; add filters, transitions, and text to make the video interesting and glamorous.
- After the editing, the final video is ready to upload and then share on different social media platforms.
Top 8 Ways Videos Help Fashion Brands Sell More Online
1. Gen Z watch videos than TV
Young people do not show interest in TV. They prefer to watch online videos, and they love to share engaging and interesting videos. It is the main reason for fashion brands to develop more online videos that promote the brand on television commercials.
2. Viewers Watch Videos Willing to Buy Products
Mostly 73% of viewers who love to watch fashion-related videos will prefer to buy the products. They love the videos and the products that the models or influencers wear and shoot the video. The viewers find the products interesting, and they prefer to buy them. Even the brands offer discount codes for first-time buyers so that it catches the interest of the customers.
3. Promote Educational Videos
You are a fashion brand, and you want to increase the sale of your fashion house. How? Well, do not just make videos of fashionable clothing. Try to make videos on some hacks in fashion with the products of your fashion clothes. It is an educational video that people love to watch and get the best idea of applying the hacks in life. When they watch the hacks, they try to remember them for a long time. They even remember the fashion brand name, which helps them later on to make a purchase.
4. Less Chance to Return the Item
The viewers watch the products online and watch the products from every angle. It gives a great impression of the fabric, its texture, color, and fit. The customers can watch the products and then decide to buy them. Hence, please do not return the product and use it for other purposes.
5. Mobile Users Watch Videos
Our morning starts with mobile phones and ends the night with mobile phones. Hence, watching videos is the best thing people do their entire day. Videos are engaging, interesting, memorable, and takes a few times to watch. Therefore, mobile users watch these fashion brands’ videos instantly. If they love it, then they share it. Hence, it is useful to watch videos than to read long blog posts.
6. Customers Are Confident to Buy the Products
When the consumer watches the fashionable clothing in the live ambiance, they tend to show interest in the video. They love to watch the video where they can watch the product nicely. When a fashion brand collaborates with an influencer or blogger, then the product gets validation. The blogger or influencer wearing the fashion dress and styling it in various ways helps the users follow it. Hence, the sales increase, and the fashion brand get its promotion.
7. Trust On Brand
When a brand makes videos with its fashion items, the customers think that they are trustworthy. Showing products in the video make the customers believe that they can trust the brand. The potential customers receive the exact products that they watch in the videos. Trust is like bonding between the brand and the customers, and videos strengthen this bond between them.
8. Increase In Sales
Interesting and unique video contents increase the sales of the brand. It helps you create a mark in the fashion industry. You can make a Facebook video, Instagram reels, organize a giveaway video contest to attract more customers. These strategies help you create brand awareness, and customers will say good things about the brand.
If you are a budding fashion brand or designer who wants to increase sales, making videos for the online platform is the best solution. It will help you fetch more loyal clients. It even enables you to make a good growth of your fashion level.
Therefore, try making videos online and be consistent with it. Write good content and shoot the video in the best possible ways. You will never regret making videos. You will gain more customers in the fashion house, and it helps you promote the fashion label or the budding fashion brand.