Many businesses, brands, non-profit organisations, and communities have been using pens, mugs, and diaries for promotional purposes. Of course, they are great promotional tools, but they are more of a personal reminder. Imagine how many people will see your moving advertisement when someone wears your t-shirt and walks on a beach, at an amusement park, or in a mall. When people wear your custom t shirts, they share your message with everyone they come in contact with.
Getting the word out about your business using on-demand t-shirts is an effective and affordable way of promoting your business. For this reason, organisations across the globe, large and small, are adopting this practice and using its branding benefits to their advantage. So if you are also interested, get in touch with a custom printing service provider and get t-shirts customised with your message and the brand logo.
But before you start designing your t-shirts, go through this article and find out how to create a business t-shirt.
How to design a personalised t-shirt for your business?
Step 1: Determine your goal- why do you need it?
Reasons for getting customised t-shirts can be many. Therefore, it is essential to think about why you are creating it before getting started. For example, it can be for promotion, meeting leave-behinds, influencing your brand value, raising awareness of a cause or event, or just for merchandising (to make some extra money). After determining your goals, list down the key themes and the personality traits that you want your business to convey. Remember, it has to be something they are proud to wear in public.
Step 2: Define your budget.
Well, it is always wise to define your budget from the get-go so that you don’t end up spending too much. Sit with your team and determine how much you can spend on custom tees and how many t-shirts you would need. While some methods and colours are easily available and ideal for printing in bulk, others may cost you higher per t-shirt.
Step 3: Determine your printing options
When it comes to printing custom tees for your business- cost, design, production time, and material, everything plays a key role. Therefore, better understand the three printing options- screen printing, vinyl printing and direct-to-garment printing beforehand so that you can decide which best caters to your needs and fits in your budget.
Step 4: Finalize your t-shirt design with your designer.
As you start sketching out your t-shirt design with your designer, you will first have to decide which type of t-shirt will best showcase your brand value, the imagery, what your brand/ business is all about, etc. Apart from this, choose the fonts carefully for your tees keeping readability in mind.
Step 5: Find a t-shirt printing service provider.
Now comes the custom t shirts printing! Look for the one that offers the printing services you need at a price you can afford. To make sure that finding the right one doesn’t become a hassle for you, here are the quick tips for it.
- Shortlist 2-3 printing service providers
- Ask for samples of finished tees, not the design images
- Look for the one that offers five or more colour options and all types of printing options.
- For larger orders, ask for pre-press proofs
- Inquire about the hidden charges (if any) and additional features
So now that you have all the information about designing custom tees for your business, approach the most reputed t-shirt designers and printers and see your t-shirt design come to life. The final piece of advice for you is, make sure you keep your target audience in mind when designing your custom tees.