When it comes to cosmetic products, most customers prefer to stick with brands that they know and trust. Because of this, introducing a new cosmetics product into the market is not always an easy task at all. It is extremely important to pay attention to the packaging and the message that the design sends across, in order to catch the eye of your target market and tempt them away from their preferred brands to try something new. The good news is that with the right strategies in place, you can create cosmetics product packaging that works. Some tips to keep in mind when designing product packaging that sells include:

Take a Simple Approach

A simple approach to your packaging design is usually the best approach. Experts say that people recall things mainly by color, then shape, then symbol, and then the words. So, invest your efforts into making sure that the color and shape stand out before you fill your packaging with lots of information. A minimal, striking packaging design that does not overload the customer is more likely to make an impact. Click here to find out more about effective cosmetic product packaging design. 

Add Tactile Elements

Tactile design elements such as embossing or debossing are an ideal investment when it comes to designing cosmetic packaging. It’s often these effects that are the main difference between budget and high-end cosmetic products. Not only do they offer more visual appeal to the packaging overall, but they give a new dimension to the brand and the design overall. While they may seem like a small feature, you may be surprised to hear just how much these tactile elements can influence the buyer’s decision. 

Use Appealing Artwork

Visually appealing artwork will not only make your product stand out on the shelf but can also tell your brand’s story and let the brand’s personality shine through. Appealing artwork that’s just enough to grab attention without being overwhelming is key to encourage your potential customers to connect with and show interest in your brand. 

Be Environmentally Friendly

One of the biggest factors to consider when you are designing cosmetics products and packaging is the impact that the whole product will have on the environment. Today, consumers are becoming more and more eco-savvy and willing to pay more for brands that are clearly kinder to the planet. After putting a lot of time and effort into designing an eco-friendly cosmetics item, don’t ruin it by packing it in single-use plastic. Sustainable packaging that can be recycled or repurposed is highly sought after and much more desirable. 

Consider the User Experience

How the customer feels when they are picking up your product from the shelf, getting it home and unboxing it will influence how they feel about your product and brand as a whole. It’s important to consider not only how your packaging looks, but how it feels. Make the unboxing experience one that is luxurious and feels exciting for the customer. 

The cosmetics market is not always easy to break into, with many customers loyal to certain brands. With the right packaging design approach, you can turn heads with your products and encourage your target audience to try something new. 



Manisha has always been passionate about writing. She has written her poems, short stories, and articles since her school days. In her professional life, she has worked as a journalist since 2011. Her passion for writing led her to write her debut book, Unhappy Marriage, which gained her many accolades. She currently lives in India.